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ATLANTA St. John & Partners today launched its first television campaign for Zaxby’s Franchising.
In three 30-second spots, the agency promotes the Athens, Ga.-based restaurant chain’s menu selections, all of which are made at order with fresh ingredients.
In the first spot, a camera crew goes behind the scenes to follow a Zaxby’s employee preparing lunch. As a teenage boy cuts fresh vegetables, one of the crew interviews the worker, asking why he and the staff have arrived at the restaurant so early.
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