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SS+K is launching its first work for FreshDirect since landing the food delivery brand's creative business.
The ads, which break Monday and will appear on trains and outdoor kiosks, use the line, "We go out of our way to bring you great." A bigger brand campaign—with digital ads, online video, social media marketing and events—is expected in the first quarter of next year.
SS+K landed the account last month after a review. The other contenders could not be determined.
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