‘Squares’ Tops Andy Awards

NEW YORK Arnold’s “Squares,” touting the round Volkswagen Beetle amidst a barrage of square images, won the Grandy and its $50,000 prize at the International Andy Awards last Thursday.

“It’s one of those spots you admire in a lot of different ways,” said BBDO vice chairman and chief creative officer Ted Sann, who served as honorary chair of the show. “It’s a tough idea to get off storyboards. It took some conviction to go ahead with it.”

Thirty-four awards—down from 50 last year—were selected from the 6,500 entries. The hour-and-a-half long ceremony took place at Caroline’s comedy club in New York.

Crispin Porter + Bogusky, Miami, took home the most Andys, garnering seven. Two were for Ikea spots “Lamp” and “Moo Cow Milker”; the remainder were for its Mini USA work: one for the “Oversized Newspaper/Trashcan/Phone” outdoor campaign, one for the “Mini on an SUV/Ride/Mold” outdoor campaign, one for the “Match/Boxing Glove/Bee” outdoor campaign and two for the single “Oversized Newspaper” and “Ride” outdoor ads.

Wieden + Kennedy, Portland, Ore., won five Andys, all singles for its Nike TV ads: “Before” (which won in two categories, original music and fashion apparel), “Angry Chicken,” “Streaker” and “Move.”

Arnold, Boston, took home three other Andys, all for Volkswagen work. One was one for its “Beach/Mountain/Cut Grass” magazine campaign, one for the Beetle TV campaign “Chain Reaction/Squares/Bubble Boy” and one for the single spot “Bubble Boy.”

Leo Burnett, Chicago, won three Andys for two spots for the Ad Council, “Kids” and “Under Five” (which won in two separate categories). “Under Fire” also won the Richard T. O’Reilly Award, given to the best public service campaign.

Alex Bogusky, Crispin’s executive creative director, will be honorary chair of the 2004 International Andy Awards, Sann said during the ceremony.