Square One Huddles With 'Boys

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Square One has been awarded a Texas-size task: polishing the image of the Dallas Cowboys.

Behind-the-scenes work by the Dallas agency for last week’s launch of a new arena football team, the Dallas Desperados, led to marketing duties on the more famous sports franchise. Both teams are owned by Jerry Jones.

The shop becomes the first agency to hold all advertising and marketing duties for the Cowboys, long trumpeted as “America’s Team.”

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