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“Super Size Me” may have triggered interest among marketers in Morgan Spurlock’s latest film—“Pom Wonderful Presents: The Greatest Movie Ever Sold”—but it also scared plenty away. In fact, nearly 600 companies spurned Spurlock’s offer to make them sponsors in exchange for financing the film.
Twenty-two brands did sign on, however, including Hyatt, JetBlue, Mini Cooper and Pom, which paid $1 million to be title sponsor. In all, the 40-year-old first-person filmmaker will take in $1.5 million, provided he meets certain box office, sales and media impression goals.
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