Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Coca-Cola’s Sprite on Saturday will unveil three spots and a new spokes-
character within the “Sprite Rising Stars Slam Dunk” competition on TNT’s NBA All-Star Night cablecast, according to the company.
“Lebron,” “Two Sprites” and “What’s Better Than Sprite?” each showcase a 10-inch tall figure named Miles Thirst.
Thirst has an Afro and a healthy dose of attitude. Sprite’s “Obey Your Thirst” tagline is referenced directly by the spokescharacter in each spot. The ads were created by Ogilvy & Mather in New York and will run throughout the year on cable and network television.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in