Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Looks like T-Mobile won't be the only mobile provider on the Super Bowl. Sprint has purchased 30 seconds in the third quarter and will begin teasing the ad later today.
A teaser video for the ad resembles the opening scroll to the original Star Wars movie with lines of copy unfolding on screen. The text addresses rivals Verizon and AT&T, according to a script reviewed by Adweek: "Sprint owes you an apology. No, not for cutting your customers' rate plans in half—we're going to keep doing that … a lot," the copy says.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in