Spring Magazines: Start-up of the Year - Budget Living

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“I have to tell you about the clock I found on the street,” exclaims one Budget Living staffer to another on a recent afternoon at the magazine’s midtown Manhattan offices. “Ohmigod, we have to have it for the Dumpster-diving piece,” responds the colleague.

Found on the street? Dumpster diving? What advertisers in their right mind would be drawn to a book that espouses the virtues of hunting for treasure in the trash? More than you’d imagine, as it turns out.

While it’s true that all of Budget Living’s editorial has a money-saving bent, this is not a publication for the...



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