spreading sandwiches

Jack in the Box may not have much meat between the buns when it comes to news these days. How else to explain the burger chain’s pronouncement that Sunday, Nov. 3, should be observed as “National Sandwich Day”?

Jack in the Box representative Brian Luscomb was unsure who dreamed up the concept, but he was quick to point out that it is on the up-and-up (it appears in Chase’s Calendar of Events, he said). And yes, a hamburger certainly counts as a sandwich.

Indeed, the “fascinat ing” sandwich facts compiled by Jack in the Box to hype the day suggest that Nov. 3 was not selected at random. It is actually the birthday of John Montagu, the fourth Earl of Sandwich, who is credited with dreaming up the meat-and-two-slices-of-bread recipe.

Although the fact sheet does not include tips on how, exactly, to observe National Sandwich Day, Luscomb did have a somewhat predictable idea. “Pay homage to the sandwich by eating a sandwich for every meal,” the PR man said.

And if you really want to get crazy, Luscomb suggested eating a burger for breakfast and a breakfast sand wich for dinner—some thing you can do at Jack in the Box, where both items are served throughout the day.