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NEW YORK The message in this new Target spot is an admirable one, but the execution is somewhat lacking. The rather dull ad describes the retail chain’s charitable efforts, noting that it donates 5 percent of its income to community programs for education, the arts and social services. “A door is a door is a door,” explains the voiceover. “Except when it’s more of a portal—a portal for doing good.” The spot opens on a set of red doors that part to reveal a park-like setting.
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