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G&M Plumbing enlists actors to reprise roles for campaign
Three TV spots supporting the video and DVD release of My Big Fat Greek Wedding will show the parents of the bride fussing over the video the same way they did the wedding in the film.
In an unusual approach for video promotions, the ads, by G&M Plumbing, Santa Monica, Calif., do not use clips from the film. Instead, actors Michael Constantine and Lainie Kazan revive their comic roles as overbearing parents tending to every wedding detail.
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