GENESIS: Target wanted to highlight its wide variety of products through charming slice-of-life stories about when its customers need them the most. Wieden + Kennedy went with 15-second spots instead of :30s, so it could tell more stories and have each one elegantly focused on a single product.
The Spot: Target's Short Stories
Wieden + Kennedy crafts a huge mosaic of slice-of-life commercials, 15 seconds and one product at a time
