The Spot: Speed the Plough

A farmer and his son work the land in the latest epic spot from British baker Hovis

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IDEA: Hovis bread secured its place in British advertising history with 1973's much-loved "Boy on Bike" spot. Directed by Ridley Scott, the homespun tale featured a young boy pushing a bike with its bread-filled basket through a small town. In 2008, Hovis had another huge hit with "Go On Lad," a cinematic, two-minute spot from agency Miles Calcraft Briginshaw Duffy that followed a boy through 122 years of British history, beginning with the brand's 1886 founding.

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