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GENESIS: For a new spot, BBH creatives Rory Hall and Melanie Lynch found a poignant way of illustrating British children's charity Barnardo's healing effect on youth. Instead of showing an emotional recovery chronologically, the ad goes in reverse, beginning with a stable adult and visiting his former selves—through seamless transitions—back to the 5-year-old boy blindsided by trouble.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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