The Spot: Origin Story

A British children's charity follows a trail of hope by going back to heartbreak

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

GENESIS: For a new spot, BBH creatives Rory Hall and Melanie Lynch found a poignant way of illustrating British children's charity Barnardo's healing effect on youth. Instead of showing an emotional recovery chronologically, the ad goes in reverse, beginning with a stable adult and visiting his former selves—through seamless transitions—back to the 5-year-old boy blindsided by trouble.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in