The Spot: One Big Family

KFC gets unexpectedly soulful in a gorgeously shot ad from BBH in London

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GENESIS: BBH was in a rut with its KFC ads, always highlighting the same suburban families with 2.4 kids. The London agency felt the modern British family was changing, becoming more expansive and diverse thanks to the effects of divorce and remarriage. Yet, oddly, British people feel a stronger sense of family than ever, research suggested.

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