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IDEA: Dove chocolate had a few goals for its new ad campaign—introduce bigger chocolate bars, give the brand a fresh look, and spur more everyday purchases by customers. For its first work on the brand, BBDO New York headed to Uruguay to shoot an enchanting stop-motion spot about a pair of strangers who connect magically over Dove chocolate in the rolling hills of the countryside. "The previous spots had a lot of silky-smooth cues," which made the product feel "special and occasional," said BBDO creative group head Linda Honan.
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