The Spot: Call of the Wild

Japanese agency builds a giant xylophone to pitch a cell phone

Headshot of Tim Nudd

GENESIS: This abstract and artful Japanese cell-phone spot, which will surely be among the most discussed and awarded ads of 2011, drew its inspiration from a single product feature: the wooden casing around the Touch Wood SH-08C handset.

@nudd Tim Nudd is a former creative editor of Adweek.
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