Sports Anchors Take

Sports Anchors Take Spotlight

Football season is being preceded by a rash of promos. Two campaigns, one by TBWA\Chiat\Day in New York for Fox NFL Sports and one by The Concept Farm in New York for ESPN’s 2005 College GameDay coverage, feature anchors for the shows in wacky situations. TBWA\C\D work, directed by John O’Hagan of RSA, shows Terry Bradshaw, Howie Long, Jimmy Johnson and James Brown wrestling a crocodile and riding motorcycles in a contraption called the Globe of Death. The tagline: “These guys are so great together.” ESPN GameDay ads feature anchors Chris Fowler, Kirk Herbstreit and Lee Corso doing what they normally do at 10:30 a.m. (such as practicing tai chi or painting a tiny figurine) and what they do at the same time Saturday (wreaking havoc with college football fans). “The guys have so much great chemistry and great fun. We wanted to reflect that in the spot,” said Gregg Wasiak, co-founder and creative director at The Concept Farm.

Production Changes at CP+B

David Rolfe has left Crispin Porter + Bogusky in Miami to join DDB in Chicago as svp, director of branded production, a new position, the agency said last week. At CP+B, where he was co-director of integrated production, Rolfe, 36, worked on campaigns including Burger King’s “Subservient Chicken” and BMW Mini’s “Counterfeit.” At DDB, he’ll work on Anheuser-Busch, among other clients, said the agency. Meanwhile, at CP+B, Rupert Samuel, an eight-year veteran of the agency who had been co-director of integrated production, has been named director of integrated production.

In Brief

Ken McConnachie, associate creative director, and Joel Arbez, art director, have joined DDB in Toronto. McConnachie had been in-house creative director at Capital One Canada; Arbez was art director at Trigger Communications in Calgary, Alberta. … Dave Damman, 39, creative director at Fallon in Minneapolis, has joined WestWayne in Atlanta as svp, creative director.