Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Adults across the U.K. can play a virtual slot machine in augmented reality through a new campaign from entertainment betting company William Hill.
Created by media agency Wavemaker UK, Smart Media Technologies, and OOH advertising companies Kinetic and Ocean Outdoor, the campaign spans 23 digital and static billboards in 12 cities across the U.K.
People will be able to scan a QR code on these billboards to receive a digital token they can use to spin a virtual slot machine in augmented reality.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in