Adults across the U.K. can play a virtual slot machine in augmented reality through a new campaign from entertainment betting company William Hill.
Created by media agency Wavemaker UK, Smart Media Technologies, and OOH advertising companies Kinetic and Ocean Outdoor, the campaign spans 23 digital and static billboards in 12 cities across the U.K.
People will be able to scan a QR code on these billboards to receive a digital token they can use to spin a virtual slot machine in augmented reality. The digital billboards will animate in real time as people interact with the virtual slot machine.
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