SpikeDDB Gets Pepsi Multicultural Work

NEW YORK SpikeDDB has won the estimated $10 million multicultural review for Pepsi following a review, the client said.

The agency is a division of Omnicom’s DDB Worldwide and beat out Chisholm-Mingo in New York and GlobalHue, partly owned by Interpublic Group, in Southfield, Mich., sources said.

Last week, Pepsi announced that it had signed Beyonce Knowles, lead singer of Destiny’s Child, to appear in at least one Pepsi commercial in the first quarter.

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