Spike Jonze Reveals His Favorite Ad and How to Stay Creative With Clients Around

The Oscar winner on keeping 'that feeling' alive

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

CANNES, France—Spike Jonze has made a lot of great commercials over the years. "Crazy Legs" for Levi's. "Hello Tomorrow" for Adidas. "Lamp" for Ikea, which won the Film Grand Prix here in 2003.

But one of his favorite ads is one he could have directed, but didn't: Fallon's famous "Balls" commercial for Sony Bravia, which won a gold Lion here in 2006 (eclipsed only by Guinness's "Nouitlove," which took the Film Grand Prix that year).

The agency, Fallon, wanted him to do it but he couldn't visualize how it would work, Jonze told a packed house at the Cannes Lions festival here this afternoon.

"That, to me, is just magic," the writer and director, 44, said of the spot during a 45-minute chat with SapientNitro worldwide chief creative officer Gaston Legorburu.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in