Spice It Up

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Isaiah Mustafa, the buff, bare-chested Old Spice guy in the shower, may be the man of the moment. But it was Bruce Campbell, the B-list cult movie actor, whose droll humor introduced the world to the 73-year-old Procter & Gamble brand’s cheeky new attitude in Wieden + Kennedy’s “Experience is everything” campaign back in 2007.

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