Spending Surprises in 2002

Ad spending in all U.S. media, boosted by a robust second half, delivered stronger-than-expected growth of 4.2 percent in 2002, according to CMR/TNS Media Intelligence. CMR/TNS said U.S. ad spending last year totaled $117.3 billion, compared with $112.5 billion in 2001. “Last year, we saw a lot of strength in the network upfront and in political advertising,” explained Steven Fredericks, CEO of CMR/TNS, who predicted media growth of 3.3

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