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AirTouch Cellular is reaching out to Southern California’s growing middle-class Hispanic community with its first-ever Spanish-language ad campaign in the market.
RLR/Jarrin Advertising & Marketing in Pasadena, Calif., has developed the campaign that includes two 30-second TV commercials running on local Spanish-language station KMEX.
In addition, 60-second radio ads promoting a cellular phone and prepaid card giveaway are running on several Spanish-language radio stations. RLR has also developed outdoor and newspaper ads as well as sales literature.
The broadcast campaign features person-on-the-street interviews recorded at Olvera Street in Los Angeles.
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