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Covering 100 acres just south of Los Angeles, Cerritos Auto Square sells about $1 billion worth of cars each year. The dealership wanted a new ad campaign that would both reflect its vast size and stand apart from standard dealer ads.
With this mandate, L.A. boutique Marcus Plotkin hit the streets to ask people about the huge dealer cooperative. But rather than quiz the locals, the shop took a global approach, opting to interview people throughout the world.
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