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SAN FRANCISCO In its signature folksy manner, Southwest Airlines over the last two years has used techie social marketing tools, including a widget and a blog, to inject itself into customers’ everyday lives.
As other mainstream marketers are now discovering these marketing tools, Southwest shares the insider knowledge it has gained from its long-term efforts. Its experience offers first-hand evidence of what works and what doesn’t for a discount-oriented target market.
The company introduced its online “Ding” service in February 2005, before most marketers or airline customers ever heard of marketing widgets.
The
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