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NEW YORK Southwest Airlines is supporting its position as “The Official Airline of the NBA” with four television spots throughout this week and next.
The commercials, via Omnicom’s GSD&M in Austin, Texas, are airing nationally on TNT to coincide with the National Basketball Association playoffs. One 15- and three 30-second spots pay tongue-in-cheek homage to fans who live and breathe basketball. All include voiceovers by NBA announcer Kevin Harlan and come with the tag, “Maybe it’s better if you just watch.”
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