Southern Brand Keeps the Heat On

DALLAS Southern Brand Collective has withstood a review for the advertising account of the National Basketball Association’s Miami Heat that drew 11 competitors.

SBC, a Miami-based advertising and marketing agency, has held the account for more than five years, said company spokesman Josh Oberhauser.

“This is no small accomplishment, considering the list of local and national challengers that lined up to pitch the $1.2 million advertising account for one of the hottest young teams in the NBA,” Oberhauser said.

SBC also handles the accounts of Couples Resorts in Jamaica and the Voices for Children Foundation.

Excitement in Miami over the Heat’s prospects grew this week with the team’s trade for Los Angeles Lakers center Shaquille O’Neal. O’Neal, who led the Lakers to three NBA championships, is returning to Florida, where he originally played for the Orlando Magic.