Sound Of Silence

The opportunity to create an ad campaign to encourage the purchase of records and CDs has–not surprisingly–drawn a lot of interest from agencies.
But the Recording Industry Association of America, the Washington, D.C.-based trade group conducting the search for the estimated $30 million assignment, still declines to dish on the specifics of the review.
“I’m disappointed that someone is commenting on a closed process,” said John Ganoe, vice president of member services, when asked whether RIAA had narrowed its search to two finalists.
Ganoe did confirm that RIAA–whose members create and market roughly 90 percent of the records in the estimated $12 billion U.S. music industry–has reduced its list of contenders. He declined, however, to identify the shops remaining in the review.
Agencies initially contacted by RIAA include: TBWA/Chiat/Day, Playa del Rey, Calif.; Wieden & Kennedy and Bozell Worldwide, both New York; and Foote, Cone & Belding, San Francisco.
–Michael McCarthy