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It’s a familiar scenario: A new marketing boss arrives, admits no dissatisfaction with the incumbent, but launches a review anyway to explore options.
Sony Pictures Entertainment’s Jeff Blake is following just that course of action. He is hearing presentations this week from a number of undisclosed media agencies and full-service shops interested in handling the movie studio’s $250 million-plus media buying account. Universal McCann, the media agency of McCann-Erickson, currently handles the account, which has had a starring role on McCann’s West Coast client roster since 1987.
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