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NEW YORK Sony has awarded a new global branding assignment to Omnicom Group’s 180 in Amsterdam, the Netherlands, after a four-month review, the client confirmed.
Billings have not been determined but the agency’s work will be seen around the world, as Sony attempts to define itself beyond its product divisions. “The idea is going to drive the investment,” said a source. The review stemmed from a comprehensive global brand analysis conducted by Omnicom’s Wolff Olins [Adweek Online, Oct.
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