LOS ANGELES–Sony Corporation’s seven-month investigation into the concept of media buying and planning consolidation is finally evolving into a $1 billion global review, the largest so far this year, according to sources.
“We were given the impression that if a global review were initiated, it would be after Labor Day,” said one executive. However, another exec claimed the contest could begin as early as this week, noting that Sony is putting together a team of clients from its different divisions that will serve as the review panel.
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