Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Some shops tried, without success, to reach suddenly single Sony Electronics last week. But they won’t have to wait much longer to take a crack at the client, which does intend to launch a search, sources said.
The brief is likely to request ideas for a new brand campaign, a key component of the client’s 2005 marketing thrust, sources said. “I’m sure they’ll move quickly; they can’t waste too much time,” said one source, noting that Sony Electronics’ contract with Young & Rubicam, Irvine, Calif.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in