Software Provider Selects PJA

ATLANTA PJA has won the advertising account of Campus Management Corp. after a review of several undisclosed shops, the agency said.

There was no incumbent and billings are estimated in the six-figure range, the shop said.

The independent Cambridge, Mass., agency will provide planning, print advertising and an Internet presence for the Boca Raton, Fla., company. The first work is scheduled to launch this spring.

Campus Management provides computer software that performs most of the administrative functions at about 850 colleges and universities. It recently added a program designed specifically for not-for-profit schools.

The win is the second for PJA this month. The shop prevailed in a review two weeks ago for the Akamai Technologies’ account [Adweek Online, Jan. 10 ]. Akamai provides software and services that help businesses and government agencies deliver Web content and applications.

PJA specializes in marketing technology companies.



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