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BOSTON — Converse has tapped Erick Soderstrom as its top marketing executive; he replaces Cheryl McCants, who has left the North Reading, Mass., athletic apparel company.
Soderstrom confirmed joining Converse but declined further comment. Other Converse officials did not return calls.
Following a stint as vp, marketing and retail operations for dot-com outdoor products vendor Altrec.com, Soderstrom in March 2001 joined Holland Mark, Boston, as an executive vp. He was named the agency’s president shortly before the shop closed its doors last October.
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