Soderstrom to Converse for Marketing

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BOSTON — Converse has tapped Erick Soderstrom as its top marketing executive; he replaces Cheryl McCants, who has left the North Reading, Mass., athletic apparel company.

Soderstrom confirmed joining Converse but declined further comment. Other Converse officials did not return calls.

Following a stint as vp, marketing and retail operations for dot-com outdoor products vendor Altrec.com,

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