Social Media Reach Helps, but Quality Counts More

Quantity is not enough for 4A's panelists

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Quality trumps quantity.

That was the key take-away from a discussion about social media today at the 4A's Transformation conference in New Orleans. In other words, it's great for a brand to have a lot of fans on Facebook, but it's even better if they're actively sharing your brand's content in the News Feed.

A player in the discussion, Blake Chandlee, vp of global partnerships at Facebook, noted that as recently as three years ago, marketers focused intently on amassing fans, particularly compared to their rivals.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in