The Social Media Imperative

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Many marketer hands have been wrung over the shifts in consumer behavior during the recent recession. The fear, the anxiety, the uncertainty over jobs and dwindling retirement accounts all resulted in predictable shifts in spending patterns, brand loyalties and the information-gathering processes shaping these loyalties.

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