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Print, Direct Work Tied to Florida Boat Show
DETROIT–Simons Michelson Zieve this week launches work for Hatteras Yachts in conjunction with the Fort Lauderdale (Fla.) Boat Show.
It’s the first major work from the agency since it was formed by the merger of Stone August Medrich & Co., the yacht maker’s agency, and Simons Michelson Zieve, both Troy, Mich.
The centerpiece of the campaign is a 50-page bound brochure in a scrapbook format detailing the company’s boat lineup.
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