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ATLANTA Simply Wireless has selected +SmithGifford to develop an advertising campaign for its 50 stores in the mid-Atlantic region, the shop said.
The independent Falls Church, Va., shop won the account in a review that included at least five other agencies in the region. The Fairfax, Va., company previously produced its advertising internally or assigned projects to shops.
The work includes print advertising that will be placed in newspapers in Virginia, Maryland and Washington, D.C., including the Washington Post, and outdoor ads throughout the region.
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