Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
SmithAgency.com has been named agency of record for Charles Chips in the Southeast. There was no review.
The Fort Lauderdale, Fla., shop will handle creative, media and public relations for the snack food, which once used route drivers for door-to-door deliveries in the company’s trademark tins.
SmithAgency.com will launch a nostalgia-based rebranding campaign later this year. “Products like Charles Chips can have second acts,” said Shelly Isaacs, agency executive creative director.
Isaacs said ads “will key in to memories of that driver coming to your door.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in