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Ditech.com has awarded media-planning duties on its estimated $50 million-plus account to SMG Direct, the joint venture between Bcom3’s Starcom Media Vest Group, Chicago, and independent direct-response specialist Inter/Media Advertising in Encino, Calif.
The mortgage lender, a unit of General Motors’ GMAC Mortgage Corp., also considered hiring ID Media, New York, the direct-response arm of Interpublic Group, said Philip Armstrong, client vp/marketing. Bcom3’s GM Planworks, Detroit, handles media planning for the automaker; IPG’s GM Mediaworks in Warren, Mich.,
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