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HeadHunter Targets ‘Passive’ Job Seekers
BOSTON–Smash Advertising has produced a spot for HeadHunter.net that uses workplace humor to infuse the Internet job service with a dash of sex appeal.
The 30-second commercial opens with a bunch of white-collar men ogling a computer screen. “What a package,” says one. “Look at that figure,” gushes another. Finally, a female boss shows up to take a look. “That’s a position I could go for,” she says.
They’re not surfing for porn, merely checking out salary and benefits packages listed on the client’s Web site.
“Salaries are sexy” in the world of online job services, noted Judy Hackett, senior vice president of marketing at the Norcross, Ga.-based
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