Smart Car Starts Planning For '06 Launch

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DaimlerChrysler’s quirky Smart car won’t land in the U.S. until 2006, but sources said last week that Smart USA executives are already reaching out for ideas on their first offering: a new four-wheel drive SUV called Smart Formore.

The client, a division of Daimler’s Mercedes-Benz USA in Montvale, N.J., will seek strategic-positioning advice from a brand consultant before starting a search for an ad agency, according to sources.

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