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July was a good month for media shops seeking midsize new business.
Pier One launched a $60 million creative review in June, then last month opened its doors to media shops, because, a rep said, “we’re a large company, so we felt we should get two agencies to tackle the work on both ends.” Gateway began a full-service review of its $40 million account at the end of July and invited media shops to present as well, independent of creative contenders and without a formal, unbundled second search.
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