Slingshot Debuts New Jack Daniel’s Work

NEW YORK — Slingshot, a Dallas-based agency, has launched a new Web site for Jack Daniel’s that features a virtual tour of the 150-year-old whiskey distillery.

The online tour incorporates the voices of tour guides, descriptions of the nine primary stops on the tour and 360-degree interior and exterior shots of the Lynchburg, Tenn., facility.

Other features on the site (http://www.jackdaniels.com/) include games, a store, promotions and legends and lore about the Tennessee whiskey.

For the past three years, Slingshot has handled various marketing, advertising and online initiatives for Brown-Forman, the maker of Jack Daniel’s. Arnold in St. Louis handles traditional advertising for the spirits brand.