Sky TV in Talks With HHCL/Red Cell

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NEW YORK HHCL/Red Cell is negotiating with Sky TV for the client’s consolidated account, sources said. The WPP agency was already a roster shop, having pitched and won Sky Plus, a technology similar to TiVo, in February.

The London-based client is looking to consolidate the programming side of its business, now at Bates U.K.,

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