Six Flags Shops Its $50 Mil.-Plus Media Business

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Six Flags Operations has launched a review for its U.S. media buying and international media buying and planning business, totaling an estimated $50 million-plus in bill ings, sources said.

The theme-park marketer’s creative agency, Ackerman McQueen in Oklahoma City, is handling the review.

RFPs have been sent to several undisclosed media agencies.

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