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Starburst has signed on as the title sponsor of a summer music promotion created by Six Flags Entertainment and Billboard.com.
The promo includes online support, live concerts and a national sweepstakes. Starburst is sponsoring Six Flags’ summer concert series, featuring artists like Jordin Sparks, Pitbull and Iyaz, among others. The series includes 56 concerts at eight Six Flags parks nationwide. As part of the deal, the candy brand’s logo will appear across the parks and its products will be sold at Six Flags retail shops.
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