Sirius Radio Talking to Agencies

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NEW YORK — Sirius Satellite Radio is talking to several agencies about its creative advertising account, the client confirmed. Jim Collins, a client representative said, “It’s part of an overall review to get creative ideas.” He declined to name the agencies involved. The account is currently at McCann-Erickson in New York, which is not participating, a source said. No consultant is involved in the search, a source said.

Sirius, which is based n New York, last month announced that it completed the national launch of its 100-channel subscription radio service, which includes 60 music channels and 40 news, sports and entertainment channels.

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