That Sinking Feeling Again

Titanic may have peaked at the box office, but its promotional value will go on and on.
Serendipity Entertainment, a Blockbuster Video franchisee and subsidiary of Kansas City, Mo., agency Bernstein-Rein Advertising, has created a contest that will send one of its Blockbuster customers to the bottom of the ocean to view the ship’s wreckage firsthand.

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